Screen Printing vs DTG vs Embroidery: What’s Best for Your Merch?

When it comes to custom apparel, choosing the right branding method isn’t just about budget - it’s about the look, the feel, and the long-term impact of your merch.

So let’s break down the three most popular options: Screen Printing, DTG (Direct-to-Garment), and Embroidery - and figure out what’s right for your brand. DTG (Direct-to-Garment)

Think of it as a giant inkjet printer, but for t-shirts. The design is printed directly onto the fabric - no screens, no setup.

• Full-colour detail (great for photos, gradients, or complex artwork)

• No setup costs - ideal for small runs or one-offs

• Soft finish that blends into the fabric

• Works best on 100% cotton garments

Best for:Indie brands, artists, custom one-offs, or smaller orders (under 50 units) where creative detail matters.

DTG

Screen Printing

The classic method. Each colour in your design gets its own screen, and ink is pushed through onto the fabric. More effort up front, but worth it in bulk.

• Bold, vibrant colours with a slightly raised feel

• Cost-effective on larger quantities (typically 50+)

• Works well on cotton and poly blends

• Great for logos, bold graphics, and uniformity

Best for:Corporate merch, events, bulk orders, or clean logo-based designs.

Screen Printing

Embroidery

Needle meets thread. Embroidery sews your design directly into the garment for a premium, textured look that lasts.

• High-end, durable finish

• Best for smaller logos or text (not ideal for fine detail)

• Great on polos, caps, jackets, hoodies

• Looks professional and polished

Best for:Corporate wear, hospitality, uniforms, golf clubs, or anywhere you want that “elevated” feel.

Quick Comparison

You want...	Go with...
Full-colour artwork or photo-quality detail	DTG
Big bulk orders with simple logos	Screen Printing
A soft print you can barely feel	DTG
Bright colours and long-lasting prints	Screen Printing
Clean, professional branding on polos or caps	Embroidery
Durability through washes (e.g., uniforms)	Embroidery
Affordable test runs or short runs (under 50 units)	DTG

At The Printing Network, we use all three methods - because each one has its place. Sometimes it’s a simple logo that needs to pop on a cap. Other times it’s a wild full-colour tee with gradients and texture. And often, it’s a mix of both.

Still not sure what’s right for your merch?Drop us a message. We’ll help you pick the perfect method based on your design, quantity, and budget - no bs, just real advice.